Portrait Photography: Ruddha Yoga, Oakland
Clients: Ruddha Yoga
- Location Scouting
- On Location Photography
- Post-Production Services
- Pre-Production Concept Development
- Pre-Production Logistics Planning
- Production Crew & Equipment
- Production Logistics
- Production: Creative Direction
Rob Stuart, the owner of two Los Angeles athletic businesses, came to us with multiple portrait photoraphy needs. Rob needed editorial photography that he could use for the yoga studio he owns, Ruddha Yoga, which has a young, urban clientele, and corporate headshots for Embodied Athlete, a training service for professional baseball players throughout the country.
Rob’s two businesses had a much different target audience, and thus the aesthetic execution of his professional portraits had to be handled differently. We came up with the concept to shoot the portraits for the yoga studio in edgy, urban environments to communicate the story of staying level headed in the city environment. We also shot corporate headshots for his other business.
“It is always a blast to scout and shoot in a location that will visually communicate a creative concept for our clients. While it took trust on our client’s part to shoot under a freeway overpass, the visually dynamic results created a powerful image. Rob understood the impact great photography has in elevating the professionalism of his online presence and marketing tools.” – Sean Donnelly