We must confess that when our Los Angeles Video Production and Still Photography company, Corduroy Media, produced a commercial photography shoot for O’Lover Hats, we found ourselves obsessed with our ringflash.
But let’s go back a couple of steps.
It started with a call from O’Lover Hats founder, Elwyn Crawford whose Cali-based company was preparing a line for Goorin Brothers Hat Shop and needed some images. We chatted with her for a bit, and left the conversation with a concept in our pocket:
Urban. Bold. Graphic. Styled.
We chose an industrial setting for the location, and Yulia Zakomornya and Chaize McKenney as our models. We’d worked with Yulia on the Visa shoot last winter, so we knew she’d be amazing. Turned out Chaize was, too.
So, yeah, as we were saying, we’re found ourselves obsessed with the ringflash as our key light up. For the first set we used it up high and pointed down, along with the octabox at 1/4 ratio for fill, another octabox at 1/2 power for edge, and a hard light with a flag to get the sharp shadow on the wall.
We knew the hard light was a risk, but we wanted the grit and some of the shadows. We made sure to fill in the shadows with a softer light source and to use powder to keep Yulia’s and Chaize’s skin looking perfect.
For the next set, we moved across the street and used a wall that displayed the shadows of power lines. It added a great graphic element for us to work with. We moved Yulia and Chaize into full sun, filling in the harsh shadows with. . .
. . .yup, our trusty ringflash.
All in all, it was a beautiful day, and while in the end, we did get a couple of shots without that ringflash, it really was the perfect tool for the job.